The Natural Step, also known as the Framework for Strategic Sustainable Design (FSSD), provides a definition of sustainability, then has practitioners envirion a perfect sustainable future for their product or service, then uses backcasting to facilitate action pursuing that vision of perfect sustainability in concrete ways.
When to use
The Natural Step / FSSD is most appropriate for early-stage high-level strategic design, with executives and managers as well as designers and engineers. It is not for detailed design, but helps define long-term design roadmaps to achieve sustainability goals. It uses a four-step process called “backcasting” to go from a perfect vision of sustainability for your product or service or company to the design decisions you need to make to get there.
The backcasting process. Image from The Natural Step (n.d.)
There are four basic rules for defining succes, we call these ‘Sustainability Principles’.
In a sustainable society, nature is not subject to systematically increasing…
1… concentrations of substances from the earth’s crust (such as fossil CO2, heavy metals and minerals)
2… concentrations of substances produced by society (such as antibiotics and endocrine disruptors)
3… degradation by physical means (such as deforestation and draining of groundwater tables).
4. And in that society there are no structural obstacles to people’s health, influence, competence, impartiality and meaning.
3 Strategic Prioritization Questions
During the operationalization of the Framework for Strategic Sustainable Development, organizations must find a way to prioritise the actions that come from their initial brainstorms (usually during the D step of the ABCD approach). This can be done using these three strategic prioritization questions:
Is this action moving you toward or away from sustainability vision?
Is this action a flexible platform toward your sustainability vision?
Will this action offer an adequate return on investment*?
*Note that ROI (return on investment) is traditionally seen as a return on financial investment, but it can also mean a return on political, social or another type of investment.
5 Level Framework
The 5-level framework is a model for planning in complex systems. It allows us to be deliberate and thoughtful in our journey toward sustainability. We will use a game analogy throughout these levels to help clarify the differences in scope and content.
1. System Level
Identification of the scope of the system we’re dealing with. In the case of a game, the system would be the playing field and all of it’s components. In terms of sustainability, the system is the entire biosphere. So we need an understanding of the way our system works. This can be found on our science page.
The Funnel – a core concept at this level is the idea that we are currently operating in a “funnel”. The funnel is a metaphor that helps us visualise the economic, social and environmental pressures that are growing on society as natural resources and ecosystem services diminish and the population’s number and consumption grows.
2. Success Level
In this case the success level is “sustainability.” Success in the game is winning, usually measured by the team that scored the most points. In the field of sustainable development, sustainability means that nature is not subject to systematic increases in:
- concentrations of substances from the Earth’s crust;
- concentrations of substances produced by society;
- degradation by physical means;
- and, in that society,
people are not subject to conditions that systematically undermine their capacity to meet their needs.
For more on the 4 system conditions / sustainability principles.
3. Strategic Level
These are some strategic guidelines for organizations to follow in implementing the framework and taking actions towards sustainability. Following our game example, this level would be the strategizing level as the team members come together to plan a goal.
The most important strategy to focus on is backcasting from principles: it consists of establishing a vision of the organization in the future where the four sustainability principles are not being violated and then ‘backcasting’ to the present to see what specific actions should be taken first to start strategically working towards that vision.
4. Action Level
These are the concrete actions that are taken on the path to sustainability. Depending on the nature of the organization, they could include things like phasing out fossil fuel use by switching some capacity to renewable energy, or substituting metals that are naturally abundant in the biosphere and therefore benign for ones that are scarce and potentially harmful. In our game analogy, actions would be moving towards the net to score a goal, passing to team-mates, etc.
5. Tools Level
Here we find a variety of tools that help organizations manage their path towards sustainability. Certain tools are effective in different situations, but a lot of them work well together and create synergies when utilized within the context of the framework. They include Environmental Management Systems, ISO 14001, Life Cycle Assessment, Factor 10, Natural Capitalism, Ecological Footprinting, Zero Emission, etc. A lot of these tools have great organizations behind them and are helping organizations with various environmental and / or sustainability initiatives. In our game, tools would be the monitoring equipment that athletes use, their fitness equipment and any strategy books they can get their hands on.
- Backcasting is highly valued by practitioners for turning strategic goals into action.
- The method is also valued as a new perspective and focusing thought in constructive ways.
- It helps integrate sustainability concerns into business strategy.
Limitations / Risks
- The “four system conditions” definition of sustainability is often found too vague or abstract.
- It is not always clear how to apply the five levels and three priority questions to ideation and decision-making.
Explaining the Natural Step in two minutes. (Attribution: theNaturalStepOnline)