(return to Fogg method description page)
Online Tools and Resources
Many people have created resources for persuasive design. They have different taxonomies to categorize persuasive design strategies, but the best strategy for you always depends on your product, user, and specific context. Here are some great sources:
- Persuasive Technology: Using Computers to Change What We Think and Do, book by B.J. Fogg. This is the book that launched the field of persuasive design.
- Design With Intent flashcards by Dan Lockton. These cards act as a random-access design guide, suggesting strategies by category.
- Behavioral Dynamics Institute’s video. This is another simple video introduction to influencing behavior in design.
- Evil By Design by Chris Nodder. This website and book also act as a design guide, cheekily reminding you to stay ethical.
- Mobile Persuasion: 20 Perspectives of the Future of Behavior Change, by B.J. Fogg. This book focuses specifically on persuasion through mobile apps and devices.
- Influence: the psychology of persuasion, by Robert Cialdini. A definitive text on the psychology of persuasion; you can determine how to apply it to design.
- Don’t Shoot The Dog!: the new art of teaching and training, by Karen Pryor. A valuable text on the psychology of behavior change; you can determine how to apply it to design.